A new yacht/installation recently embarked on Times Square to celebrate two landmark anniversaries: The 50th for Azimut Benetti and 25th the for Paola Lenti. This vibrant installation will allow passersby’s to admire the spectacle of the 22-meter motor yacht perched in Times Square. Utilizing several of Paola Lenti’s signature silhouettes, including the iconic Bistro Umbrella, the lounge utilizes the brand’s expansive library of patented materials, yarns and fabrics, available in countless colorways–all of which are sustainable and produced using sustainable techniques.With numerous joint projects, theirs partnership is a near-perfect synergy. Not just because the high-performance of Paola Lenti product renders it ideal for weathering ocean environments; but because the brands are audaciously like-minded in their commitment to reducing the environmental impact of their two intersecting industries — yachting and indoor-outdoor design.The yacht will be on display in Times Square from June 7 – 11.
This article appears in the June 2019 issue of DailyDeeds.