GreenRow, a portfolio brand of Williams-Sonoma, Inc., has opened its first retail location in New York City’s SoHo neighborhood. Designed to feel like a lived-in home rather than a traditional showroom, the store highlights the company’s dedication to creating heirloom quality furniture and textiles by showcasing the brand’s products that are designed to last, age beautifully, and minimize environmental impact.
From FSC-certified solid wood furniture to upholstery pieces crafted from natural, responsibly sourced materials, the new SoHo store celebrates GreenRow’s commitment to sustainability without compromising color, quality, or comfort. Customers visiting the store will be able to explore the brand’s full assortment of furniture, lighting, textiles, rugs, and décor, alongside a curated selection of original art, one-of-a-kind vintage and found pieces available for purchase.
Launched in 2023, GreenRow offers thoughtfully designed furniture, rugs, bedding, bath, baby, tabletop, lighting and more. The handmade, artisanal craftsmanship of select products in the assortment, along with the uniqueness of the materials used—including responsibly sourced linen, cotton, wood, and recycled materials—also makes several pieces in the brand’s assortments one-of-a-kind or limited edition.
