Inside Jennifer Fisher’s New Madison Avenue Flagship

The jewelry designer worked on the moody showroom with her longtime friend, interior designer Michelle Gerson.

Award-winning interior designer Michelle Gerson recently collaborated with acclaimed jewelry designer Jennifer Fisher on the design of Fisher’s new Madison Avenue flagship.

The Upper East Side location is a bold departure from the cool, minimal aesthetic of Jennifer Fisher’s other spaces. Designed to reflect the brand’s evolution into a full lifestyle, wellness, and fashion jewelry destination, Gerson conjured a moody, cozy, and welcoming environment layered with texture, warmth, and elegance.

“My friendship with Jen is rooted in a shared background in fashion, which has always allowed us to relate on a deep, creative level,” says Gerson. “ We speak the same language, both stylistically and professionally, and that connection has been the foundation of a 30-year friendship. Over the years, we’ve collaborated on every one of Jen’s apartments, showrooms, and stores, so working together feels natural and seamless.”

Warm woods, rich metals, and marble frame the interiors, creating an inviting backdrop for Fisher’s edgy, cool jewelry. While the store still serves as a neutral canvas for her designs, the overall feel is more relaxed. The addition of a small coffee bar, banquette seating, and intimate tables add another layer to the space, inviting people to sit, relax, and linger.

“Working on this next chapter of Jennifer Fisher has been a huge milestone for me,” says Fisher, “and I’m so grateful to Michelle and her team for the incredible creativity and dedication they poured into bringing this space to life.”