Harley-Davidson and Puma’s Former CEO Lists Stunning Santa Fe Estate Seen in “Succession”

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Jochen Zeitz, former CEO of Harley-Davidson and Puma, is selling his incredible Santa Fe compound for $16.5 million. Zeitz and his wife, film producer, Kate Garwood picked up the unique property in 2013, motivated by his fascination with the American Southwest. And, you may have even seen it before without realizing. The luxury ranch has appeared on screen in HBO’s “Succession,” as well as AMC’s “Dark Winds,” especially appealing for filming with its cinematic Plaza including a private chapel, a general store, a recording studio, and an “Old West jail”.

Born in Germany, Zeitz has always romanticized the American Southwest. “I would watch every Western on television, and I just had that longing to one day live in the West,” he shared with Realtor.com. He couldn’t have found a better spot to live out this dream.

Named Rancho Alegre, meaning ‘happy ranch,’ the compound reflects the beauty of the rugged desert aesthetic, consisting of many adobe-style buildings filled with hand-carved beams and cabinetry, flagstone and granite surfaces, and stacked Anasazi stone. Set on 178 fenced acres, it offers private views of the deep blue-toned high-desert and Ortiz Mountains. With a separate four-bedroom ranch house, and more guest suites dotted along the property, it can also accommodate a range of events and uses. Of course, its Hollywood filming potential is already well-proven.

Built in 1999 by architect William T. Full Main, the main hacienda spans 14,000 square feet with six bedrooms and large spaces filled with imported antiques such as Spanish wooden doors. The sellers poured roughly $5 million into renovating the home led by Olivia Williams Design Studio and firm Fearon Hay to punctuate its Southwestern character. Zeitz created a cantina modeled after traditional cowboy saloons, iron rails and all, and hung photographs by Edward Curtis in the tunneled kitchen. In the media room, Native American and contemporary art books are displayed — these details a nod, the listing says, to the artistry of Native American and Hispanic craftsmanship and design.

The reverence for the Western spirit continues through the equestrian facilities, including multiple pastures, 12 stalls with paddocks, and a 140-by-300-foot fenced arena, round pen, and barn. Modern luxury isn’t lost here, however. The main hacienda opens to sun-soaked patios, unveiling alluring amenities like an infinity-edge pool and a detached private gym.

Neil Lyon of The Lyon Group with Sotheby’s International Realty holds the listing.