Jodi Berger, the president of JLA Designs (dubbed for her maiden name initials—Jodi Laura Alexander) has taken on a variety projects around New York City. The D.C.-based designer has worked with Mary Douglas Drysdale and with One Kings Lane when it was first starting up.
For one Manhattan project on 76th Street, Berger collaborated with the client “from day one on the new layout, bathroom and kitchen designs, and furnishings.” Berger’s favorite aspect of this project is the open-concept kitchen, family room, and dining room. “The spaces flow seamlessly,” Berger says, “and before the renovation, the apartment was so compartmentalized.” The residence mainly consists of natural hues, but Berger brought in pops of color through accessories and artwork. See the final project, with architecture by Tomasso Sardine, below and read on to learn more about Berger and her design insights.
How would you describe your design style?
I would call my style ‘classic contemporary with a twist.’
What is your main source of design inspiration?
My design inspiration comes from all aspects of my daily life: travel, new hotels and restaurants, and the everyday Pinterest and Instagram scrolls, which always lead me to new sources and ideas.
Is there a trend that you currently love?
I’m loving the use of warmer neutrals and pops of saturated colors, such as deep purples and shades of green. It’s a nice transition from all of the gray and white we used to see. Clients have been more open to color and texture, which helps give their spaces depth and personality.
Are there certain spaces where you take more risks?
I truly love to design kids’ rooms and think it’s a great place to use bold colors and whimsical patterns. I try to create spaces that will grow with the child, while selecting sophisticated yet playful furnishings. I also love to think of smaller bar areas, butler pantries, and powder rooms as jewel boxes. These spots tend to get a bit more glam and we can think out-of-the-box, as they are not used everyday and are always seen while entertaining. We love a good dramatic moment!
How does a project’s location inform the design?
I find that my city clients are a bit edgier when it comes to their design selections, while my suburban clients lean toward more classic and clean designs. However, that’s definitely not always the case. Every client and project is different.
Do you have any tips for making smaller spaces feel more open?
I always say scale is everything. When designing open, smaller concept spaces, I enjoy using low height furniture to ensure the views are not being blocked by bulky furniture. I also love including mirrors to reflect as much natural light as possible. It makes such a difference!
Must-visit stops when in New York City?
I always try to visit the D&D Building and New York Design Center to hit my favorite showrooms that are not available to us in the D.C. area.
What is your favorite part of the design process?
It has always been the installation. There is nothing better than your vision coming to life and completing the puzzle. It is so rewarding! I also love watching the client’s reaction after seeing the plans and designs on paper after the past several months.
